Published: 01:56, 30 Sep 2023
Chelsea has indeed secured a new shirt sponsor. The Londoners are teaming up with Infinite Athlete, which has committed itself to the Premier League club for a year.
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Chelsea saw an end to a three-year collaboration with the British telecom company 3 after last season. Lacking a successor, The Blues started the new season without a sponsor on the chest.
On Saturday morning, Chelsea announced that it has indeed secured a new shirt sponsor. According to The Athletic, the technology company is paying more than 45 million euros to appear on the Londoners' shirt.
Chelsea had already been working with Infinite Athlete, as it had been using the technology named Tempus Ex Machina since April. On Monday, Mauricio Pochettino's team will play for the first time with the new sponsor on the chest.
